} else { Get Fit!' To see an example of a full brand strategy / positioning case study, click one of the links below: Age group – (18 – 39) – Most attractive for fitness freak girls and boys who are concerned about carbs and calories as it is completely fresh and nutritious. The new minimalist logo and symbol is the first time the brand … To find out more about Subway brand value, request the Subway Brand Value Report. Marketers do targeting for segmented target. Subway offer mostly halal menu in  middle east countries, mostly vegetable without beef in India and more sauces in America. They introduce and sell its product according to customer’s requirements Price Strategy: Subway Company’s price strategy is helping to … But according to the New York Times, it’s chopped salad that reigns supreme in the Northeast, and the trend is making its way across the country. Our suppliers must adhere to our Gold or Regional Standard Food Safety and Quality Policies, to ensure only the best products available make their way to SUBWAY® restaurants. It is one of the fastest-growing franchises in the world and, as of October 2019, had 41,512 locations in more than 100 countries. It is the third most valuable restaurants. Subway Marketing Strategy. The low fat menu containing a range of subs with 6 Grams of Fat or less, is popular with customers all around the world. Category: Restaurants – fast food chains, Owner of the brand: Doctor’s Associates Inc. (trademarked as Subway IP Inc.), Key competitors: McDonald’s, KFC, Burger King. Subway has no company owned outlets, they are 100% franchised. [CDATA[//>